Is NAS a
good thing for whisky consumers? That depends on the quality of the whisky. What
is the motivation for making a NAS whisky? Obviously utilizing the stock and maximizing
the profit without destroying the company’s reputation. After all, we are
talking business. It is a fair thing to provide profit for the owners. Why does
NAS fly? Most whisky drinkers are not into the details of NAS. A 5-year old
statement could prevent the average whisky consumer from buying the whisky. A NAS
seems more exclusive. A whisky beyond age.
As long as the
warehouses flowed over with aged whiskies from the 80’s, the producers told us
that age matters, and yes – age matters. If you think that maturation is a good
thing, it is reasonable that an older whisky is better than a younger one, at
least up to a point. When matured too long, a whisky can develop unpleasant flavours.
Woodiness is one such flavour.
I can see
one good reason for marketing a whisky as NAS. Let us say you have an 18 year
old vatting that lacks freshness, and you find this freshness in a 5 year old. Adding
a small amount of the 5 year old, gives you the perfect whisky. Given the
general expectation that age matters, it will be better marketing it as a NAS
than a 5 year old, when it for all practical purposes is 18 years old.
However, is
this how it works? My experience says no. The NAS whiskies seem often inferior.
Probably because the NAS whiskies are a result of too little aged whisky, forcing
the use of a larger amount of younger whiskies. Then we are back to age
matters.
NAS
whiskies could be a good thing, but will probably be the way into immature
inferior whiskies giving less value for money. Face it, when it comes to aged
whiskies, demand is larger than supply. Since age matters, NAS sounds better
than 5 year old. If age did not matter, the producers would not be afraid of
marketing 5 year olds.
One way to
compare NAS whiskies and whiskies with an age statement, is to compare two
whiskies in the same price category from the same distillery. Which one do you
think is the best? My experience so far is that the one with an age statement
is the best.
However, is
NAS all negative? One positive effect of NAS is diversity. The master blenders
get one extra degree of liberty composing their whiskies, and the knowledgeable
consumer gets more opportunities to analyse the distillery character.
Looking 20 years into the future, we may have returned to a situation with warehouses filled to the rim with aged whiskies, and then again, age will matter. Meanwhile, sit down, enjoy your whisky and wait for the NAS to backfire. It probably will. The question is when.